VaccinesWe have specialist expertise in vaccines. Our vast experience covers Shingles, Hepatitis B and C, Pneumococcal Disease, Herpes, Meningitis B and C, oncology, flu and travel vaccines as well as rare diseases such as Lyme Disease.
In general, the Vaccines market is quite different to pharmaceutical markets, with different drivers, stakeholders, financial and health economic models.
At THE PLANNING SHOP we have specialist expertise in vaccines and our vast experience – of over 40 studies – covers Shingles, Pneumococcal Disease, Hepatitis B and C, Herpes, Meningitis B and C, oncology, flu and travel vaccines as well as rare diseases such as Lyme Disease.
These studies range from: market assessment; getting vaccinations into the consumer-HCP discussion; positioning; communications and creative concept development; testing for consumers as well as HCPs; and taking brands through to launch and beyond.
Our methodologies have included consumers with HCPs, separately and mixed, as well as Payers, and we have used qualitative, quantitative and community methodologies with individual projects covering up to 10 geographies.
Creating motivation to prescribe in vaccines can be complex, our specialist team has worked with numerous vaccine marketing teams to take brands through to successful launch.