We’re the insights-led brand consultancy for the healthcare industry, operating at the intersection of primary market research, brand planning, brand building, behavioral science and healthcare.

Since 1987, we’ve lived and breathed brand consultancy, helping companies like yours navigate complex strategic brand challenges.


With both consumer and healthcare experience in our back pocket, and a reputation for excellence, we’re your first stop for building successful, healthier pharmaceutical brands.

We’re the smart choice because we combine pharma brand building experience and consulting with bold, disruptive insight discovery, and specialist skills from multiple disciplines.

We also push the boundaries. If a solution feels too easy, we believe it’s not good enough. We consistently go further and dig deeper, fearlessly pursuing the unthinkable.

We have longevity

Global connections

Expert local knowledge on an international scale


3 offices

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Meet the team

When you’re working with The Planning Shop (part of the Adelphi Group), not only are you working with a team of creative researchers…

You’ll also be working with brand planners, digital anthropologists, PhD scientists, NLP practitioners, and behavioral scientists.


With experience in pharma brand planning, pharma brand building, advertising, communications, marketing and insight generation, you’re guaranteed the best strategic advice for the growth of your healthcare business.

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