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When it comes to working with vaccines, we’re the right people for the job.

Vaccines insight-led brand development

From market assessment to getting vaccinations into consumer-HCP discussions; from positioning to creative concept development; and from testing consumers and HCPs, both separately and mixed, as well as working with Payors – we will carry out whatever methodology needed to take your brand through to launch and beyond.


We’ve worked with Shingles, Pneumococcal Disease, Hepatitis B and C, Herpes, Meningitis B and C, oncology, flu, travel vaccines and rare diseases, such as Lyme Disease.

And we’ve carried out a variety of projects including message testing, unmet needs, advertising testing and detail aid testing covering up to 10 geographies.

Vaccine acceptance: how far have we come?

Explore our thinking

Vaccine acceptance: how far have we come?
Diane Glynn, Senior Research Director at THE PLANNING SHOP, attended the World Vaccine Congress in Washington in 2019. Find out what she learned from the event.