Early Stage

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Real KOL research Patient need states Targeting the right segment Patient journey research Communication control before positioning What are the critical attributes for your TPP? Maximum contribution from adoption drivers Landscaping the brand Key unachieved goals

Develop for Launch

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Lower cost ethnography Understand behaviours Introducing a new creative concept? Do our communications match clinician motivations? Test the design of communication and materials Message testing Positioning testing Positioning development

Launch & Maturity

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Create the brand story and messages Evaluate your brand Engage deeply with customers online Track the buzz around your brand Which clinicians to target? Need a brand health check? Introducing a new creative concept?

What we do

THE PLANNING SHOP is the insight partner of choice for pharmaceutical brand development and communications.

Using fearless thinking to develop business-building research insights, we help to create effective and award winning marketing communications, and strong and successful brands.

For almost 30 years our multi-lingual team have conducted market research in most therapy areas including oncology and rare diseases, in over 80 countries, for most of the world’s leading pharmaceutical and biotech companies.

Find out more today.

 

THE QuantSHOP

Our dedicated quantitative research practice, brings creativity, fresh thinking and robust know how to every quantitative research project we undertake on your behalf.

Product life cycle research capabilities

We have a vast toolbox of specialised techniques focused on generating insights driven by our brand and communication expertise

The Rare Disease Research Group

Find out about the Rare Disease Research Group at THE PLANNING SHOP. We have experience in conducting projects for a broad range of rare disease products

We are recruiting!

Find out about the positions we have available in our UK and US offices, and get in touch for more details!

What makes us different?

We live and breathe brand strategy. What excites us is helping pharmaceutical clients take their brands further than they thought possible.

You think you know the patient inside-out...

But do you know the patient outside-in? Find out more in our latest whitepaper written by Emily South (Innovation Director at THE PLANNING SHOP) and Dr. Kate Khair (World Federation of Haemophilia)

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