Early Stage

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Real KOL research Patient need states Targeting the right segment Patient journey research Communication control before positioning What are the critical attributes for your TPP? Maximum contribution from adoption drivers Landscaping the brand Key unachieved goals

Develop for Launch

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Lower cost ethnography Understand behaviours Introducing a new creative concept? Do our communications match clinician motivations? Test the design of communication and materials Message testing Positioning testing Positioning development

Launch & Maturity

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Create the brand story and messages Evaluate your brand Engage deeply with customers online Track the buzz around your brand Which clinicians to target? Need a brand health check? Introducing a new creative concept?

What we do

THE PLANNING SHOP is a market research based brand consultancy operating in the pharmaceutical and healthcare sector.

We help take brands further by employing proprietary specialist techniques, and providing full service primary custom market research, across the entire spectrum of a product’s lifecycle, helping to develop effective and award winning marketing communications, and strong and successful brands.

For almost 20 years our multi-lingual team have conducted market research in most therapy areas including oncology and rare diseases, in over 80 countries, for most of the world’s leading pharmaceutical and biotech companies.

Find out more today.

 

THE QuantSHOP

Our dedicated quantitative research practice, brings creativity, fresh thinking and robust know how to every quantitative research project we undertake on your behalf.

Key opinion leaders

We use internationally distinguished experts to evaluate your drug’s target product profile and inputting into your clinical trial programme.

Oncology Research Group

We’re at the cutting edge of oncology, combining therapy experience with brand understanding to achieve insightful results.

We are recruiting!

Find out about the positions we have available in our UK and US offices, and get in touch for more details!

What makes us different?

We live and breathe brand strategy. What excites us is helping pharmaceutical clients take their brands further than they thought possible.

You think you know the patient inside-out...

But do you know the patient outside-in? Find out more in our latest whitepaper written by Emily South (Innovation Director at THE PLANNING SHOP) and Dr. Kate Khair (World Federation of Haemophilia)

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