This is a crowded marketplace requiring clever positioning strategies. An insight-led brand consultancy will help a great deal.

A crowded marketplace requiring clever positioning strategies

Important advances in immunology treatments  – such as biologics – mean that many patients with autoimmune disorders can be successfully treated and managed. This is great news for patients. For pharmaceutical companies however it presents challenges as immunology is a crowded marketplace, particularly in the area of rheumatoid arthritis, where incremental improvements are not creating the impact expected, meaning that clever positioning strategies are required.

To help pharmaceutical companies get ahead, THE PLANNING SHOP has an experienced team of brand planners, marketers and researchers who can assist with many aspects of immunology brand development, communications and insights projects. To find out about our immunology project experience, contact us today.