Oncology brand development insights

Oncology

Oncology is one of the most dynamic therapy areas in healthcare, with myriad products already approved or underway for the treatment of more than 400 cancers.

How we can help you

When it comes to oncology and brand development insights, we’re the best: utilising KOLs, market understanding, patient journeys, positioning and communications testing research, we’ll help you develop and grow your brand.

Having completed over 400 oncology studies in the last five years, our team’s knowledge and experience is pretty much second to none. We thoroughly understand oncology, we know your therapeutic area intimately, and we understand the brand implications for the products involved.

Project examples

Recent oncology projects have covered Non-small Cell Lung Cancer, Mantle Cell Lymphona , Colorectal Cancer, Esophageal and Metastatic Breast Cancer.

Explore our thinking

Patient research is critical to brand success, particularly in oncology

To grow a brand, it’s not enough for pharma to simply focus on the oncologists. It is critical to understand what is happening with patients as well – so says Mary Dominiecki in an excellent article about listening to patients.