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Simplify clinician segmentation using Simplimentation®

The problem

Attitude-based clinician segmentation is a tried-and-tested approach, but often the standard 4-7 segment solutions are very difficult to implement. You need something that delivers accurate clinician segmentation in a simple, actionable format.

The solution

Simplimentation® provides a solution to the problem of deciding which segments to target with your marketing approach. It looks at multiple levels, including behaviour, attitudes, motivational profiling, psychographics and demographics among others.

This multiple-level approach significantly improves your chances of achieving a Simple Implementable Solution.

It can be simplified further by overlaying motivational profiling on an attitudinal segmentation.