Key Opinion Leaders (KOL) Drivers
By listening to the experts (top academic clinicians and scientists) whose aim is to improve therapy, THE PLANNING SHOP can contribute a deep insight into both your current and future plans – clinical, as well as marketing.
Many research projects settle for senior clinicians, often high prescribers, as their ‘KOLs’. While excellent physicians, these physicians will not change therapy guidelines.
At THE PLANNING SHOP, our projects involve a specialist KOL Unit to access the KOLs who have the influence to change guidelines, and thus global markets, through their positions, roles, and research prowess.