Design testing relies too heavily on subjective ‘likes’ and too little on how messages are received. Patients and clinicians aren’t fluent in the language of design, therefore their responses don’t take into account efficiency of communication materials. You need something that sidesteps this limitation.
DesignExperienceAudit™ assesses the design using all five senses. This provides a picture that transcends standard design language, revealing both the design communication and its likely impact and longevity.