Watch our latest webinar to hear Michael Dumigan, Global Brand Consultant, at THE PLANNING SHOP talk to Dominic Tyer, Interim Managing Editor at Pharmaphorum, about the importance of emotional empathy in driving brand equity, and how the pandemic has forged pharmaceutical brands into better shape. It’s a great listen!

Let us know what you think of the issues discussed.

You can also read the full article that accompanies the webinar here.