Welcoming new team members to The Planning Shop

We’re pleased to announce the arrival of three new team members at The Planning Shop. Meet Veronica Moore, Dawn Farber and Nicky Kearney!

Veronica Moore
Senior Research Executive

Following a degree in Marketing and Biology at Fairfield University, Connecticut, Veronica joined McCann Echo, as a project manager. During her time there she worked on a variety of brands in different therapy areas. After some time at Echo, Veronica worked in project management at a small firm focused on the recruitment, retention and engagement of patients for clinical trials. She’s now excited to bring her experience to THE PLANNING SHOP and focus on another aspect of the pharmaceutical marketing process, whilst developing her research skills.

Veronica lives in Boston with her boyfriend and puppy, Minot. She enjoys yoga, running, and orange theory fitness. She also loves to spend time with her family, relaxing on a beach and travelling (in a COVID-free world).

Dawn Farber
Research Manager

Dawn has been a market researcher for 20 years, concentrating primarily on quantitative research. She first developed an interest in market research in college at UMASS Dartmouth, when she took a market research class to help a small local business. She became hooked on research, and straight out of college secured her first research job.

Dawn’s experience in market research includes consumer packaged goods, financial services, healthcare, and pharmaceutical research – always on the supplier side.

For fun, Dawn likes to travel with her husband, nieces and nephews. Favourite places have been Disney World, Hawaii and Aruba. Dawn also likes to read, exercise and knit (we’ll be putting our requests in for blankets, scarves and hats this Winter!). Dawn teaches group fitness classes at the local gym and likes to walk and hike.

Nicky Kearney
Research Director

Nicky has a deep, heartfelt passion for learning about people, and learning from people. This insatiable curiosity has served her work well.

Nicky started her career working in the advertising sales sides of radio, TV and print and then moved into a boutique firm where research, strategy and implementation were all intertwined. While she has worked with clients in the public sector (on projects such as transit for people with disabilities), B2B and B2C (ask her about ice cream in-home use tests!), her love is healthcare in all varieties. In fact, Nicky started volunteering with patients in Recreational Therapy when she was 14, and continued volunteering with her local hospice until a few years ago.

On a personal note, Nicky and her husband care for their moms (both in their late 80’s), foster Boston Terriers and help a family of 16 refugees in their area. They love to cook, attend live music (during non-pandemic times), nap, hike and read… not always in that order.

Welcome to the team Veronica, Dawn and Nicky! It’s great to have you here.