New team members at The Planning Shop
Published on 22 Jul 2020
We may be in the midst of a global pandemic, but that hasn’t stopped us from growing our team over the last few months. 15 new people from January to May, and two extra additions this month… Welcome to the fold Alex and Elizabeth. We’re glad to have you with us!
Find out more about our new team members below.
Alexandra Bonello – Research Director
Alex considers herself a “curious nerd” which is why she loves what she does for a living! She has spent more than a decade working with pharmaceutical and healthcare clients to provide actionable insights to support brands across dozens of therapeutic areas around the globe. Alex loves the challenge of large or complex studies and believes that every engagement brings something new. Above all else, she believes it’s an honour to support the brands that change and save patient lives.
Alex’s background includes an equal mix of qualitative and quantitative experience across a variety of methodologies, with an emphasis on emotional insights, journey, segmentation and persona development.
Alex is passionate about the presentation of insights and loves to flex her creative muscles to design innovative, beautiful, and clearly articulated stories.
With a degree in Psychology with a concentration in Business from Albion College, Alex brings a mix of social sciences and strategy to The Planning Shop.
In her spare time, you can find Alex having a dance party with her husband and toddler, binge watching the latest and greatest new shows, or starting a new home renovation project.
Elizabeth George – Research Director
As a qualitative moderator and strategist, Liz has always been passionate about helping pharmaceutical brands understand their audiences with empathy and connecting authentically. Liz’s ability to manage both medically complex and emotionally complex conversations with HCPs and patients alike has always been strongly valued by her clients.
With extensive experience in oncology and a broad spectrum of therapeutic areas, she has supported dozens of brands as they prepare for trials, launch, new indications, and post-launch challenges.
In addition to her decade of research experience, Liz has a history of strategic communications roles, including her time at NASA Johnson Space Center, in the nonprofit sector, and with other government entities.
Liz’s undergraduate degree in Psychology at the University of Mary Hardin Baylor offered a theoretical foundation into behaviour and thought models, which influenced her pursuit of a Masters in Advertising at the University of Texas.
In her graduate research, Liz focused heavily on health literacy and health communication strategies.
Having lived and travelled abroad extensively, Liz and her family enjoy exploring new locations, and are committed to doing and eating whatever the locals may enjoy. As a military family, and having moved ten times in ten years, Liz often jokes that the nomadic life means she calls Disney World her “home” and she tries to get there as often as she can.
Both Alex and Liz will be based in our US office.