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Who is the final decision maker about your healthcare?

20 September 2018

Who is the final decision maker about your health when it comes to choosing the treatment you receive? You, your physician, or your spouse, parents and children? How does this decision-making process affect pharmaceutical market research?

Jeremy Smith, Director of Client Strategy in the Oncology Research Group at THE PLANNING SHOP explores answers to these questions in a newly released article.

Read it today! Click on the green ‘Download’ button below.

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