Rare diseases

Launching new products for treating rare diseases is a complex undertaking, requiring several strategies which need to be balanced and executed effectively.

Launching new products for treating rare diseases

THE PLANNING SHOP has experience in a broad range of non-oncological conditions from acromegaly to Von Willebrand disease, hemophilia and several lysosomal storage disorders.

We work regularly with both patients/carers and HCPs across a variety of rare diseases and use a range of traditional and newer communication approaches and insight techniques to target these hard-to reach individuals.

Contact us today for more information about rare disease brand development and communications strategies, and market insights.

A sea-change in rare disease drug development

An overview of orphan drug development by Caroline Mathie and Dilip Phadnis