Preparing consumer communications for OTC switch is often beset by inadequate research into patient unmet needs or having too many fragmented needs to target. This lucrative market can only be successfully tapped by understanding the different patient need states before communicating.
Patient NeedStates delivers solutions that take into account the fact that patients may have different need states at different parts of the day or development of the disease. Patient NeedStates™ makes targeting easier by identifying the common need states across patients rather than focusing on fragmented unmet needs. Patient NeedStates helps you to prepare your brand for consumer communication or OTC switch.