Standard brand health checks perform an important role but most focus only on the rational. They measure current brand performance without taking into account the all-important brand vibrancy. You need a brand health check that goes one step further.
BrandHealthcheck™ identifies the emotional attributes of your brand using eMotivate®, a validated emotional classification system developed for Artificial Intelligence. Where standard brand health checks look at the brand today, THE PLANNING SHOP’s BrandHealthcheck™ allows us to predict its trajectory in the future. We’re able to provide this unique insight thanks to our specialist FUTURETHINKERS℠ tool.