We’re recruiting at THE PLANNING SHOP and we have a number of great positions to fill. If you’re looking for any of the following roles, check out our career’s page to find out more:

Press the ‘Check Opportunities’ button for full job details.

We’re pleased to announce two recent team member promotions at THE PLANNING SHOP, which is a great start to a New Year!

Leia Bagge promoted to Senior Research Executive

Promotion celebrations at THE PLANNING SHOP: Leia Bagge

Leia joined TPS in 2019 as a Research Executive. Since then she has consistently displayed her dedication to the job, thorough project management skills and quantitative knowledge.

She always searches for new opportunities to develop further, voluntarily taking the lead on client initiatives.

Outside of her core role, she also makes several contributions to the wider company: she is part of the Data Science Team, the Vibes Team and she supports/coaches team members on quantitative project management.

Well done on your promotion Leia!

Nick Baboolal – promoted to Senior Research Executive

Promotion celebrations at THE PLANNING SHOP: Nick Baboolal

Nick joined THE PLANNING SHOP as a Research Executive in 2019. He arrived with a can do attitude, great positive energy and a fresh perspective.

Nick is proactive and creative when generating insights. He has also been instrumental in various innovation projects and TPS initiatives.

Nick truly embodies our brand essence, fearlessly pursuing the unthinkable.

Congratulations on your promotion Nick!

Chela has recently joined THE PLANNING SHOP as a Commercial Operations Specialist.

Following a Bachelor of Arts in Communications with a concentration in Advertising and Market Research from Temple University, she held roles as a Senior Field Coordinator at Health Strategies Insights, and a Research Associate in Quantitative Field at MarketVision Research.

At THE PLANNING SHOP Chela will support and maintain our MIS as well as manage project related financial information. She will also act as the liaison between the Field, Finance and Operations teams.

Chela’s hometown is Elizabeth City, NC, however she is now local to the Philadelphia, PA area. In her free time, Chela loves to travel and has a goal set to visit every continent.

Please join us in welcoming Chela!

Season's Greetings Calendar Winners

Thank you to everyone who took part in last year’s TPS annual Season’s Greetings Calendar competition.

We had a great response, receiving 565 entries in total! Amazing!

We’re pleased to announce the winners below (the names of which were drawn from a virtual hat):

R. Elshazli
A. Alavi
L. Worlein
C. Dimitri
S. Eddington
H. Yoon
K. Fagles
D. Salmon
K. Iftoda

Congratulations to all the winners and everyone who got the correct answers throughout December! It was a pleasure to communicate with you in the run up to the Holidays.

Look out for 2021 calendar later this year.

Our annual Season’s Greetings calendar is back and it starts today! We invite you to participate, and we hope you enjoy it as much this year as in previous years.

How does it work?

In the days leading up to 24 December 2020, click on the 24 windows and answer any (or all) of the puzzles for a chance to win one of 10 splendid prizes.

Our puzzle theme this year is healthcare and humanity trends, and there are three types of puzzle: anagrams, no vowels and initials.

When you know the answers, simple email your entries to us. You can do this on the day of the puzzle or retrospectively until December 24 2020.

In the second week of January we’ll draw 10 lucky winners at random from all the entries we receive. Only one entry can be received per puzzle, however the more puzzles you submit entries for across December, the more chances you have of winning a prize (T&Cs apply).

The puzzle competitions close on Thursday 24 December 2020 at 23.59 (GMT) and are open to clients and contacts of THE PLANNING SHOP.

The winners, as well as the answers to the puzzles, will be announced on our website in the second week of January 2021.

Don’t forget to check the calendar every day if you enjoy the puzzles!

Thank you for your support during 2020! Here’s to 2021!

We’re pleased to announce the arrival of three new team members at THE PLANNING SHOP. Meet Veronica Moore, Dawn Farber and Nicky Kearney!

Welcoming new team members to THE PLANNING SHOP

Veronica Moore
Senior Research Executive

Following a degree in Marketing and Biology at Fairfield University, Connecticut, Veronica joined McCann Echo, as a project manager. During her time there she worked on a variety of brands in different therapy areas. After some time at Echo, Veronica worked in project management at a small firm focused on the recruitment, retention and engagement of patients for clinical trials. She’s now excited to bring her experience to THE PLANNING SHOP and focus on another aspect of the pharmaceutical marketing process, whilst developing her research skills.

Veronica lives in Boston with her boyfriend and puppy, Minot. She enjoys yoga, running, and orange theory fitness. She also loves to spend time with her family, relaxing on a beach and travelling (in a COVID-free world).

Dawn Farber
Research Manager

Dawn has been a market researcher for 20 years, concentrating primarily on quantitative research. She first developed an interest in market research in college at UMASS Dartmouth, when she took a market research class to help a small local business. She became hooked on research, and straight out of college secured her first research job.

Dawn’s experience in market research includes consumer packaged goods, financial services, healthcare, and pharmaceutical research – always on the supplier side.

For fun, Dawn likes to travel with her husband, nieces and nephews. Favourite places have been Disney World, Hawaii and Aruba. Dawn also likes to read, exercise and knit (we’ll be putting our requests in for blankets, scarves and hats this Winter!). Dawn teaches group fitness classes at the local gym and likes to walk and hike.

Nicky Kearney
Research Director

Nicky has a deep, heartfelt passion for learning about people, and learning from people. This insatiable curiosity has served her work well.

Nicky started her career working in the advertising sales sides of radio, TV and print and then moved into a boutique firm where research, strategy and implementation were all intertwined. While she has worked with clients in the public sector (on projects such as transit for people with disabilities), B2B and B2C (ask her about ice cream in-home use tests!), her love is healthcare in all varieties. In fact, Nicky started volunteering with patients in Recreational Therapy when she was 14, and continued volunteering with her local hospice until a few years ago.

On a personal note, Nicky and her husband care for their moms (both in their late 80’s), foster Boston Terriers and help a family of 16 refugees in their area. They love to cook, attend live music (during non-pandemic times), nap, hike and read… not always in that order.

Welcome to the team Veronica, Dawn and Nicky! It’s great to have you here.

New Joiners at TPS in August and September 2020

We’re excited to announce five new joiners at THE PLANNING SHOP who will be working across our UK and US teams. Please join us in welcoming Julia Ingram, Stephanie Seeliger, Paola Gutierrez, Tamara Moubazbaz and Tim Browne!

Find out more about our new team members below. 

Julia Ingram
Senior Research Executive

Julia started her career working at a CRO, where she conducted qualitative research in various therapeutic areas and developed patient-completed questionnaires for use in clinical trials. She then moved directly into the clinical space, supervising research coordinators in oncology trials. Julia is excited to return to the qualitative space and dive into the marketing side of the industry. 

Julia’s interest in healthcare began at Emory University, where she majored in Anthropology and Human Biology and minored in Predictive Health. She is passionate about patient-centered research and bringing the patient perspective to pharmaceutical clients and is thrilled to support these companies as they work to change patient lives.

In her free time, Julia enjoys baking, crocheting, and exploring the theatre and art scene in NYC with her family and friends.

Stephanie Seeliger
Senior Research Executive

You’ll find Stephanie asking a lot of “why” and using a combination of head and heart to seek out the answer. Getting into market research after graduate school, she’s learned the benefit of asking strategic questions and gathering data to better understand human thinking and behaviour.

With previous experience in both qualitative and quantitative research projects for primarily media, CPG and higher education clients, she looks forward to learning about and executing pharmaceutical and healthcare research.

Stephanie’s education background includes a BS in journalism from Suffolk University (Boston, MA) and MS in clinical psychology from Rivier University (Nashua, NH).

She’s currently living in the greater Boston area with her partner and their beagle, Marty. In her spare time, she stays active, with three half marathons under her belt! She also enjoys training of all kinds (spin, lifting, yoga, anything!). To relax, Stephanie paints and occasionally writes or plays music with old friends.

Paola Gutierrez
Senior Research Executive

Paola’s education background includes BAs in Marketing and International Business from Loyola University Chicago and an MBA from the Quinlan School of Business.

Prior to joining TPS, Paola held the position of Executive Researcher at Shapiro + Raj and was a Market Research Intern at Edelman Intelligence.

Driven by curiosity, Paola tries to approach every challenge with fresh eyes and an eager mind. Building on her experience, she is excited to continue helping pharmaceutical companies uncover actionable insights and to keep learning about what drives human behavior and decision making.

While originally from El Paso, Texas, Paola is currently living in Chicago with her partner. During her spare time, she enjoys playing board games, trying out new restaurants, and travelling home to see her family. 

Tamara Moubazbaz
Research Director

Tamara has always been curious about what drives human behaviour, and this curiosity led her to market research 18 years ago after obtaining a Psychology degree. In that time, she has worked in Toronto, New York, Geneva and London. Her career has spanned many sectors, from Healthcare, to CPG, Media, Financial, Tech and Sport. She has also spent a few years on the other side of the business as a client. As a quantie she loves to translate numbers into compelling stories for her clients.

Outside of work, Tamara loves live music, baking and eating. In her pre-pandemic life, she would frequently go to gigs, practice yoga, and check out the latest restaurant openings. These days she is launching a side business of doggie cakes (pupcups), and bonding with her six month old cockapoo Alfie.  

Tim Browne
Head of EU Research

Tim joins us from RAPP Dubai where he was Head of Planning. Recent projects include leading brand positioning development for Marhaba (Emirates Group) and MG in the GCC, which involved running workshops, creating positioning concepts, refining these through qualitative research and proving the lead concept in quantitative research. 

As a research specialist Tim covers both Qualitative and Quantitative techniques. Tim passionately believes in the power of consumer and cultural insights to help solve business problems and uncover business opportunities.

Tim has worked with a number of pharmaceutical companies during his career, including with GSK on respiratory, Leo Pharma on dermatology and Reckitt Benckiser and Pfizer on pain management. He has worked at McCann Health and was a team leader at Millward Brown.

They came, they saw, they conquered! And they raised over $3500!

A massive WELL DONE to our team of TPS TRYers (Rob Banyard, Nick Ross, Fabrice Dussol, and Alex Kalmanofsky and her husband Johnny) who completed challenges at the weekend to raise funds for the Conquer Cancer Foundation!

Team TPS completes 410km challenge for charity: Alex Kalmanofsky
Alex Kalmanofsky on challenge day

Team TPS completes 410km challenge for charity: Fabrice Dussol
Fabrice Dussol getting rained on in Central Park part way through his walk

Team TPS completes 410km challenge for charity: Nick Ross
Nick Ross getting ready to leave for his challenge

Team TPS completes 410km challenge for charity: Rob Banyard
Rob Banyard preparing to start!

From the rolling hills of Surrey in the UK, to the streets, parks and coastline of New York, they covered 366km between them, either cycling, walking or running. Or a combination of all three.

What is a TRY? The concept of the TRY was developed by Burning Survivors, a community of cancer survivors living and taking care of themselves the best they can, and then supporting each other when help is needed, wishing to live life to the fullest, and be brave and fearless while always keeping the larger community in mind.

A TRY is any physical feat a person trains for, push themselves to do, that raises money for their favourite cancer-related non-profit organization. For some, it can be a triathlon or climbing a mountain. While for others walking a 5k or even around the block is as much as they can do.

  • Alex challenged herself to walk 10k, cycle 40k, and then walk a further 5k.
  • Rob challenged himself to run 10km, cycle 160km, and run a further 10k.
  • Nick challenged himself to cycle 50km, but achieved 80km.
  • Fabrice challenged himself to walk 40km.
  • And Alex’s husband – Johnny – also took part and completed 55km of walking and cycling.

“About 130km / 80miles / 5ish hours into my bike ride I was ready to sit down at the side of the road and give up. I told a friend who had been sending me motivational GIFs all day and she told me to think about why I signed up for this. Remember there are so many cancer patients who have no choice but to keep going when things seem impossible. People who can’t choose the easy way out. It’s a great motivator as we have to do everything we can to support them and help change things for the better” – Rob Banyard

Team TPS completes 410km challenge for charity: Rob Banyard

Congratulations team – you met your goals! An amazing feat and we’re all immensely proud of you!

The sponsorship monies ($3547) will now be donated to the Conquer Cancer Foundation. (If you’d still like to donate… you can! Just click here.)

TRYing to Conquer Cancer with a team from THE PLANNING SHOP
TRYing to Conquer Cancer with a team from THE PLANNING SHOP

A team from THE PLANNING SHOP has joined forces from across the globe to create a TRY to support the Conquer Cancer Foundation.

What is a TRY? The concept of the TRY was developed by Burning Survivors, a community of cancer survivors living and taking care of themselves the best they can, and then supporting each other when help is needed, wishing to live life to the fullest, and be brave and fearless while always keeping the larger community in mind.

A TRY is any physical feat a person trains for, push themselves to do, that raises money for their favourite cancer-related non-profit organization. For some, it can be a triathlon or climbing a mountain. While for others walking a 5k or even around the block is as much as they can do.

As a cancer survivor herself, Alex Kalmanofsky, head of the Patient Center of Excellence at THE PLANNING SHOP, decided to embark on a TRY, and recruit a team of TRY’ers from the Company as her teammates. The TRYs include cycling and walking longer distances than the team members would normally do. As an example, Alex herself has embarked on a duathlon of cycling and walking, and on the official TRY day (16 August) she will attempt to walk 10k, then cycle 20k, and then walk a further 5k.

How do the TRYs support the Conquer Cancer Foundation?

Team members are being sponsored to complete their TRYs, and all monies raised will be donated to the Conquer Cancer Foundation.

Cancer doctors created the Conquer Cancer Foundation to seek dramatic advances in the prevention, treatment and cures of cancer, working to conquer cancer worldwide by supporting breakthrough research and sharing cutting-edge cancer information with patients and caregivers.

Countdown begins

As 16 August is just around the bend, the team of TPS TRYers have been gearing up for their challenges. If you’d like to support them – and raise funds for Conquer Cancer – please click here to donate and conquer!

Good luck Team Alex!

Rebecca Rehder: New Global President of THE PLANNING SHOP

We’re pleased to announce the appointment of Rebecca Rehder to the role of Global President at THE PLANNING SHOP, leading our organization across the UK and US. 

Rebecca comes to THE PLANNING SHOP with expertise in branding and strategy and a rich history in market research.  During her career in advertising, she has worked in both account management and strategy roles where market research was a critical tool to inform strategy.  Rebecca brings experience in both healthcare and consumer brands.

Prior to starting a brand strategy consultancy, Rebecca had executive leadership dual roles of SVP, Brand Strategy and EVP, Client Services at GSW/Syneos Health. She was the strategy lead on new business, oncology franchises and all patient initiatives.  Rebecca opened the US office of The Future Laboratory, a London-based trend and innovation consultancy where she helped major CPG companies to revitalize struggling brands through cultural foresight, market intelligence, consumer insight and brand strategy. Previously, Rebecca was at DDB where she grew from management supervisor in the client services team to Group Business Director.

“I am delighted to welcome Rebecca to lead THE PLANNING SHOP. Her branding and strategy expertise and senior leadership capabilities will help us to further develop our talented team and brand. We are fortunate to have someone of Rebecca’s caliber and expertise and look forward to her many contributions” said Marlene De La Cruz, Global President of the Adelphi in Research Franchise.

THE PLANNING SHOP is part of Adelphi Group, a member of Omnicom Health Group in the DAS Group of Companies, a division of Omnicom Group Inc.


Adelphi Group is a leading healthcare marketing services group, For over thirty years, the Adelphi Group has successfully supported the development, launch and marketing of pharmaceutical brands in most therapeutic areas. 


Omnicom Health Group is the largest healthcare marketing and communications group in the world. With more than 3200 talented specialists dedicated exclusively to health, it has the expertise, insight, creativity, and scale to engage customers across the entire healthcare ecosystem.