Claire Macchia from THE PLANNING SHOP co-presents EphMRA webinar
On Thursday 20 May 2021, Claire Macchia – VP, North America at The Planning Shop – will be co-speaking at an EphMRA webinar titled ‘Qualitative Research Role Play Using Performance Practitioners’. Claire will be presenting alongside Bryony Thomas and Paul Thomas from PerPharmance, a company which challenges the boundaries of market research by using professionally trained, multilingual actors called Performance Practitioners (PPs) to explore and problem-solve business issues.
During the webinar, Bryony and Paul will discuss the practicalities of using Performance Practitioners for healthcare market research including:
- How to best utilise actors to better observe and understand human interaction in market research
- The benefits and limits of using actors for market research.
Claire will then walk through The Planning Shop’s experience of using PPs in an anonymised case study which focuses on HCP decision-making in a complex chronic therapy area.
Claire will talk about the deeper insights we gleaned, the real-world natural human conversations generated, and the live iterations, experimentations and optimisations that took place.
The webinar looks set to be an interesting session. As a showcase for this innovative approach to market research, it’s definitely worth a listen, especially if you’ve been considering experimenting with PPs.
If you’re an EphMRA member you can listen to the webinar here. (You’ll need to sign into your account.) The webinar will start at 13:30 – 14:00 BST / 14:30 – 15:00 CET / 08.30-9.30 EST.
Enjoy the session, and if you have any questions about The Planning Shop’s experience of using PPs, please get in touch. We’d love to hear from you.
The 2021 Intellus Worldwide Summit starts today (April 8) and we’re looking forward to it! This year’s theme is about how to ADAPT insights, analytics and marketing for healthcare in a changing world:
How to ANTICIPATE the changes coming next
How to DISCOVER new knowledge
How to APPLY appropriate solutions
How to PARTNER to co-create and share learnings
How to TRANSITION and purposefully evolve.
It looks set to be a great virtual event where we’ll learn, increase our skills, and connect with our fellow members from the Intellus healthcare community.
The American Society of Hematology (ASH) is hosting its 62nd Annual Meeting and Exposition this weekend (5 – 8 December 2020), and Jeremy Smith, (Senior Director, Client Strategy) from The Planning Shop will be attending.
Described as “The world’s most comprehensive hematology event of the year”, the meeting provides an invaluable educational experience and opportunity to review thousands of scientific abstracts highlighting updates in the hottest topics in hematology.
Jeremy is very much looking forward to attending and gathering knowledge about everything from immunotherapy in multiple myeloma, to improving symptom control for children with hematological malignancies, to managing toxicities of targeted therapies in CLL.
If you’re attending the event, we hope you enjoy it and find it useful. And, as Jeremy is looking forward to some online networking, so be sure to look out for him in any of the topic chat rooms.
This year’s Intellus Worldwide Summit has moved to a virtual format, and Dori Stern from The Planning Shop will be attending.
The event will be held from 9-10 June 2020.
Intellus Worldwide is the leading not-for-profit organization for healthcare insights and analytics, including global manufacturers and service providers within pharmaceuticals, biotech, medical device and diagnostics.
The Worldwide Summit is an is an excellent opportunity for participants to connect and build skills virtually that can strengthen professional networks and facilitate professional development.
If you’ve already registered, look out for Dori online. She’d be happy to connect!
Due to COVID-19 restrictions ASCO’s annual meeting will take place virtually this year… and we’re going to be taking part!
ASCO will be delivering the latest cancer science to the global community via a Virtual Scientific Program. The program will feature over 250 oral abstract presentations and 2,500 poster presentations in 24 disease-based and specialty tracks.
Jeremy Smith, Mary Dominiecki, Alex Kalmanofsky, Dori Stern, Meredith Jacobetz and Genevieve White will be attending from The Planning Shop.
If you’re attending the meeting and you’d love to chat about any of the presentations or findings, please get in touch with us or look for our team online at the event. We’d love to hear from you.
Once a year, Ash – the American Society of Hematology – hosts its Annual Meeting, and 25,000 people attend. The Annual Meeting is a four day event pitched as “the world’s most comprehensive hematology event of the year [providing an] invaluable educational experience and the opportunity to review thousands of scientific abstracts highlighting updates in the hottest topics in hematology.”
This year’s event will be held in Orlando, Florida and Jeremy Smith and Colleen Lawlor from The Planning Shop will be there to learn about the latest updates in malignant and non-malignant hematology.
This year they are looking forward to the following:
- Special-Interest Session on Systems-Based Hematology: How to Implement Evidence-Based Programs for Virtual Hematology Consults and Anticoagulation Stewardship
- Special Education Sessions on ASH Clinical Practice Guidelines on Acute Myeloid Leukemia in Older Adults
- Special Education Sessions on ASH Clinical Practice Guidelines on Immune Thrombocytopenia
- Translation Research in Hematology Training (TRTH) 10-year Anniversary Symposium
- Combined Basic Science and Education Session on Cancer-Associated Thrombosis
- Special-Interest Session on Sickle Cell Disease Centers
If you’re attending, we hope to see you there!