Phil Dunn features in Pharmaphorum

15 February 2017

We’re pleased to report that Phil Dunn – Head of THE QuantSHOP at THE PLANNING SHOP – has just been published in Pharmaphorum. Phil has written an article titled ‘Ambition, creativity and energy for optimal segmentation’ which talks about the three guiding principles that should underlie successful market segmentation, and therefore the success of a pharma brand.

Read the article here.