Market research that understands the future

7 July 2017

The latest article from THE PLANNING SHOP published within Pharmaphorum’s Deep Dive publication

Pharmaphorum has published its latest edition of Deep Dive, which this month focuses on ‘Future Pharma’. We’re pleased to announce that an article from THE PLANNING SHOP has been included and it is titled ‘Market research that understands the future’.

The article explores the topic of ‘Future Thinkers’ and how to conduct research amongst these types of respondents.

It also explores how to design research methodologies that help respondents experience the future in the present, and how to present ideas for products that are likely to exist in the future and what their possible impact will be.

Read the article here and feel free to get in touch with any of us at THE PLANNING SHOP to discuss the topic further.

Please contact us on or 020 8231 6888.