Oncology

As experts in oncology market research, we not only understand the therapeutic area intimately but also the brand implications for the products involved.

Experts in oncology market research

One of the most currently dynamic therapy areas in the healthcare industry, and a major growth area for THE PLANNING SHOP, is oncology. There are numerous products already approved or under development for the treatment of more than 200 different cancers.

In such a complex and fast-moving environment it’s a challenge to find a market research agency with its finger firmly on the pulse. As experts in oncology market research, THE PLANNING SHOP not only understand the therapeutic area intimately but also the brand implications for the products involved.

Over 200 completed oncology studies in the last five years

In the last five years THE PLANNING SHOP’s oncology unit has completed over 200 oncology studies. With a dedicated team of researchers spanning both sides of the Atlantic Ocean, we have both depth of knowledge and breadth of experience, with studies spanning both large tumour types such as lung, breast, CRC and prostate, as well as niche tumours such as PTCL and APL.

Oncology market research techniques

Within our team, we have a PhD in science and a trained pharmacist, and we pride ourselves on moderating research interviews ourselves.  We understand both the science of the drug and the market context, making us the ideal partner to help commercialise healthcare products.  Key Opinion Leader’s insight, market understanding, patient journey, positioning and communications testing research are major areas of THE PLANNING SHOP’s expertise.

Add more disease education into oncology marketing communications

Devote more time to helping specialists understand the science behind the drugs