THE TalkSHOP

A fully customisable platform that facilitates a deeper understanding of human behaviours and motivations over a prolonged period of time.

A fully customisable platform

THE TalkSHOP is a simple-to-use online research platform – for individuals or communities – providing pharmaceutical companies with deeper insights into patients, payors and physicians’ true feelings about illnesses and treatment plans.

Using tools such as digital chat rooms, mapping exercises and real-time observation, the fully customisable platform facilitates a deeper understanding of human behaviours and motivations over a prolonged period of time.

THE TalkSHOP suits any type of research project and includes the following tools:

  • Ethnographic audio and video diaries
  • Private and public chat rooms – very similar to social media forums – which facilitate group discussions about illnesses, drugs, treatment challenges and resources
  • Projective and creative exercises including: mapping patients’ feelings and emotions; picture collages and word association exercises; improvement pathway exercises; journey mapping
  • Digital observation rooms for ‘real-time’ findings
  • Product TPP reviews
  • Integration of all PLANNING SHOP proprietary brand building techniques
  • Engagement and moderation techniques by trained expert researchers.

Unmasking the real benefits of online and mobile communities

Gain a truer picture of how patients really feel about their illnesses and treatments