Oncology Research Group

The ORG team is at the cutting edge of oncology, combining therapy experience with brand understanding.

The ORG team is at the cutting edge of oncology

The Oncology Research Group (ORG) at THE PLANNING SHOP was established over seven years ago in response to the growing need for superior market research within the oncology therapeutic area. As a dedicated and forward-thinking team, we are excited to be a driving force in this evolving area.

We have some brilliant minds working in the new unit, none more so than Mary Dominiecki, PhD, who heads up the ORG. Mary previously trained as a research scientist and has over 15 years experience supporting pharmaceutical development, mainly in oncology.

 

The ORG team is at the cutting edge of oncology, combining therapy experience with brand understanding, and should be the first port of call when building a new oncology brand or strengthening an existing brand.

 

Contact us to find out how we can help.

Put more disease education into oncology market research

As oncology treatments become increasingly more personalised, marketers need to devote more time to helping specialists understand the science behind the drugs, as well as what the new drugs do for patients. Find out more in an article by Jeremy Smith, a Research Manager in the Oncology Research Group at THE PLANNING SHOP