Resources

THE PLANNING SHOP to attend PMRC, USA this coming week

14 Feb 2018
09:00

PMRC’s USA Pharma Market Research Conference takes place this coming week in Newark, New Jersey, and Sherry Fox and Dori Stern from THE PLANNING SHOP will be there.

The Pharma Market Research Conference is the premier gathering of senior-level pharmaceutical, biotechnology, medical device, and diagnostics executives in market research. This prestigious event brings together the industry’s top thought leaders and creates an environment of new ideas, connections and perspectives.

This year’s event will cover topics such as ‘Putting patients at the heart of physician research’; major trends in oncology market research; big data analytics driving insights; rare patient research; ATU’s versus patient records; avatar-based focus groups and Alzheimer’s; and ‘Reality versus recall: what doctors say they’ll do and what they actually do’. The full conference programme can be viewed here.

The conference starts with masterclass workshops on Tuesday 13 February, and the full conference agenda runs from Wednesday 14 until Thursday 15 February. Sherry and Dori will be attending on Wednesday and Thursday. If you’re attending, make contact with them both. They would love to chat!

If you would like to talk about any of the topics covered in the conference, please feel to get in touch with us at THE PLANNING SHOP too.