Seasons Greetings calendar competition winners

Thank you to everyone who took part in our Seasons Greetings Calendar puzzles throughout December 2017.

On 1 December we sent out a link to our annual online Seasons Greetings calendar competition. Throughout the month of December we received over 350 entries and we’d like to thank you for taking part in the puzzles.

As promised we have drawn 10 lucky winners from all the entrants. The winners will each receive a wonderful gift, ranging from bottles of Veuve Clicquot, to Jo Malone candles, and luxury gift baskets from Fortnum & Mason.

The winners are listed below:

  • Jayashree Subramanian
  • Marianne Fletcher
  • Jonathan Silver
  • Daniel Freeman
  • Eve Mitchell
  • Antonietta Forte
  • Paul Gorman
  • Michelle Blechman
  • Katy Shread
  • Anne Marie Johnson

We will also announce the winners in an email.

If you are a winner, congratulations! Please look out for an email from Jane Dunn at THE PLANNING SHOP as she’ll liaise with you about where to send your prize.

Thank you again for taking part. If you did not win, please take part again in December 2018!


New year, new joiners

Happy New Year to all! We hope you had a good break over the festive period.

We’ve kick started January 2018 with some new joiners at THE PLANNING SHOP. Please join us in welcoming Luana Kaderabek, Rob Rawlinson and Bilal Babar to the fold:

Luana Kaderabek – Senior Research Executive

Luana has a background in Digital Anthropology (MSC at UCL) and experience in trends research, which has provided her with a deep interest in investigating the relationship between people, objects and their cultural context.

Over the past four years she has worked on trends and consumer research projects in telecoms, retail and healthcare. She has also been involved in several different qualitative healthcare projects when working at Bryter, for companies such as Novartis, Takeda and GSK. These projects covered the UK and international markets such as Russia, Latin America and Europe.

Rob Rawlinson

Rob joins THE PLANNING SHOP with a wealth of global market research experience. He was brought up on a diet of communications research, influenced by a blended consumer-healthcare world. In recent years, he has continued to expand his experience to include early asset development and commercialisation. This includes being involved in ‘go-no-go’ decisions for early phase assets through to product launches, re-positioning and biosimilar defence.

Rob’s passion is qualitative patient research, having been involved in setting up and running a patient research division in an earlier life. Beyond patient research alone, his experience spans oncology, immunology, neurology and many rare diseases.

He has a deep interest in understanding how people experience and interact with the environments surrounding them, including the place of brands. And, ultimately, acting as a strategic advisor to translate this into something meaningful for clients.

Rob’s other passion is creativity; both in the research approach and in what he delivers to clients, often advocating a beyond PowerPoint solution such as video, booklets, and infographics.

Rob has a Masters in History and Cultural studies from Royal Holloway, University of London.

Bilal Babar,
Associate Director – Statistician

Bilal is a statistician methodologist with experience in range of advanced quantitative methodologies. He is skilled in selecting, designing and analysing appropriate quantitative studies. The types of research that excite him most are demand assessment (including a variety of conjoint and trade-off approaches) and segmentations where he has developed many new quantitative offerings in his previous roles in pharmaceutical healthcare research agencies.

Bilal studied statistics and market research in his Bachelors in Business Administration (BBA-hons) degree. Bilal has also completed an MBA from Cardiff Metropolitan University

He is excited and looking forward to joining THE PLANNING SHOP.

Welcome to THE PLANNING SHOP Luana, Rob and Bilal!


Seasons greetings calendar 2017

Welcome to our 2017 online seasons greetings calendar

It’s December 2017! To end the year in style, and send you best wishes for the holiday season and the New Year, we’ve created a new PLANNING SHOP online seasons greetings calendar.

Click here to see the calendar

In the run up to 24th December, click on the 24 windows for a chance to win one of 10 splendid prizes, ranging from a Fortnum & Mason gift basket, to champagne, to luxury chocolates.

There are 10 prizes up for grabs and you’ll simply need to answer the puzzles, and email your entries to us at for a chance to win! (T&Cs apply.)

The puzzle competitions close on Saturday 24th December 2017 at 23.59 (GMT) and are open to clients and contacts of THE PLANNING SHOP.

The winners, as well as the answers to the puzzles, will be announced on our website in the second week of January 2018.

Don’t forget to check the calendar every day to maximise your chances of winning a prize! Save the link to your bookmarks or favourites, or look for it in the footer of this website.

Thank you for your support during 2017, and we look forward to working with you again in 2018.

World Duchenne Awareness Day

Thursday 7 September 2017 is World Duchenne Awareness Day, and the Rare Disease Research Group at THE PLANNING SHOP is going to support the event, alongside the European Parliament, Pope Francis, and many organisations across 40 countries.

About World Duchenne Awareness Day

One in 3,500 newborn boys in the world is affected by a rare and fatal disease: Duchenne Muscular Dystrophy (DMD). DMD is the most common fatal genetic disease diagnosed in childhood. The disease almost always affects boys, and they tend to be diagnosed before the age of five. There are around 2,500 patients in the UK and an estimated 300,000 sufferers worldwide. Children born with DMD have a mutation, on their dystrophin gene, the longest gene in the body. The fault means that they cannot produce dystrophin, a protein that is vital for muscle strength and function. This lack of dystrophin results in a progressive deterioration of muscle strength and function. This video explains the disease very well.

Even though the number of sufferers worldwide seems like a small group, the patients around the globe think big and have big dreams, and World Duchenne Awareness Day was set up to inform and educate people about the disease, and to raise money to guarantee access to care, to improve research, to educate patients and families.

Our support for World Duchenne Awareness Day

As a market research company with a specialised Rare Disease Research Group, THE PLANNING SHOP is showing support for people affected by the disease. To mark the occasion we have launched a red Duchenne Balloon, and we will also be encouraging our team members to wear red, take part in a red wine tasting session and eat red velvet cake on Thursday. We hope to raise funds for DMD through these activities.

Please find out more about DMD here and join us in helping to raise awareness of this devastating disease.

Market research that understands the future

The latest article from THE PLANNING SHOP published within Pharmaphorum’s Deep Dive publication

Pharmaphorum has published its latest edition of Deep Dive, which this month focuses on ‘Future Pharma’. We’re pleased to announce that an article from THE PLANNING SHOP has been included and it is titled ‘Market research that understands the future’.

The article explores the topic of ‘Future Thinkers’ and how to conduct research amongst these types of respondents.

It also explores how to design research methodologies that help respondents experience the future in the present, and how to present ideas for products that are likely to exist in the future and what their possible impact will be.

Read the article here and feel free to get in touch with any of us at THE PLANNING SHOP to discuss the topic further.

Please contact us on or 020 8231 6888.


More new joiners at THE PLANNING SHOP

It’s been a busy few months at THE PLANNING SHOP. We’ve finished projects, we’ve started new projects, we’ve attended conferences and exhibited at events. We’ve also taken on some new team members for our ever-growing UK and USA offices.

Our new team members are listed below. Please join us in welcoming them to THE PLANNING SHOP.


Marguerite Monney
Global Operations Director

Marguerite (known as Maggie) joins THE PLANNING SHOP after working at Objective Focus Ltd, a healthcare recruiting company she and her former business partner started back in 2014.

Maggie’s experiences span over 15 years in the global market research arena with perspectives from both the client and supplier sides.

Whilst at Objective Focus Ltd, Maggie wore several hats, including business development, project management, resource development, and staff training; but more importantly the implementation of the proper structures and procedures to ensure the smooth running of all client projects.

Maggie holds a BS from L’Ecole de Commerce de Lausanne, a BS from FIT and a MS from Hunter College in NYC.

Sharon Tessler
Research Director

Sharon has over 22 years of experience in global marketing research and client-side brand marketing, with nine years dedicated to the pharmaceutical sector in agency roles.

She has extensive experience in a variety of therapeutic areas (including rare disease, oncology, CNS disorders, pain management, and dermatology) and project types (including a variety of qualitative techniques). She is also an experienced research moderator.

Sharon has an MBA from the University of Michigan Ross School of Business and a BA from Penn State University.

Sajni Nandha
Research Manager

Sajni has over eight years’ experience in pharmaceutical consulting and market research, including extensive experience working across therapy areas, product life cycles and project types including market landscaping, and concept and message testing.

Sajni worked for THE PLANNING SHOP for 10 months back in 2013/14 and has re-joined the company.

Dean Smith
Associate Director

Dean has joined the QuantSHOP having previously held senior roles in both a boutique and leading healthcare research agency.

With over 10 years market research experience across both quantitative and qualitative research, Dean has a detailed knowledge of the types of challenges our clients face and their research needs; from pre-launch exploratory, positioning and communications research through to post launch awareness and tracking studies and marketing evaluation.

Nadia Duale
HR Assistant

Nadia has joined THE PLANNING SHOP as an HR Assistant, after previously working for a large personal injury law firm.

She has experience working as both HR and recruitment resource, and specialises in coordinating recruitment drives, organising inductions/on-boarding and being the friendly face for HR.

Sonny Matharoo
Lead Designer

Sonny has started a new chapter in his design adventure after joining THE PLANNING SHOP.

Having worked with several well-known clients, Sonny has many specialities in design, from print and digital, to motion graphics and video/sound production.

Eager to make a splash, and determined to bring his knowledge to help those within THE PLANNING SHOP, Sonny will be leading several design focussed projects aimed at helping the core and wider company brand.

Jillian Sansoni
Global Adverse Event and Compliance Specialist

Jillian is a pharmacist by training.  She graduated from the Philadelphia College of Pharmacy with a PharmD and has worked as a pharmacist for about five years: first for CVS/Pharmacy and most recently at Abington Hospital.

Jillian started in pharmacy in 2005 as an intern and was promoted to pharmacy manager whilst at CVS.  Throughout her positions, Jillian has had the chance to participate in and influence aspects of process improvement, compliance, adverse event reporting and medical information.

She looks forward to this new chapter at THE PLANNING SHOP.

Fabian Henault
Research Director

Fabian is a senior market researcher with over 17 years of experience, 13 of which are in the pharmaceutical industry.

He has extensive experience in both primary and secondary research, and has been involved in numerous product launches, re-positioning and life-cycle management research solutions.

Fabian’s specialty is on the quantitative side of research with extensive experience across multiple methodologies such as SFE, targeting, customer satisfaction, TPP, conjoint, drivers, ATU, positioning, segmentation, forecasting, and message/concept testing.  However, his philosophy is to think outside of the methodology box and really dig into the business question(s) through innovative and/or hybrid approaches – ultimately answering the “so what” question for our clients.

He has an MBA in Marketing from Temple University in Philadelphia.


For more information about any of our new team members, or to speak to anyone within THE PLANNING SHOP, please get in touch. We’d love to hear from you!

THE PLANNING SHOP sponsors New York City Walk to Cure Arthritis

New York City’s Walk to Cure Arthritis takes place this Saturday, May 20, 2017, and THE PLANNING SHOP is a Bronze Level Sponsor

Arthritis affects more than 54 million people in the United States and is a leading cause of disability. In an effort to raise funds and find a cure, the 2017 New York City Walk to Cure Arthritis will take place on Saturday, May 20.

Walk to Cure Arthritis NYC is being presented by Hospital for Special Surgery. Speaking on behalf of HSS will be former NFL player and fitness expert Steve Weatherford and Jillian Rose, LCSW, MPH, assistant director, Social Work Programs at HSS.

The New York City Walk to Cure Arthritis will feature local honorees who will share inspirational stories about the struggles of arthritis:

  • The Medical honoree is Giles Scuderi, MD from Lenox Hill Hospital.
  • The event’s Corporate Chair is Claire Behar, EVP and Global Client Leader for Omnicom Health Group.
  • Renee Cafaro is the NYC Walk Chair for the second year in a row, and over the years has had the distinct honour of being the Advocacy Committee co-chair, 2013 NYC adult honoree and 2015 national honoree.
  • This year’s honorees include 13-year-old Mattie Silberfein, 14-year-old Matthew Rose, and 27-year-old Meg Maley.

The organisers behind NYC’s Walk to Cure Arthritis, are hoping to reach a goal of raising $600,000, and THE PLANNING SHOP has been happy to contribute through sponsorship.

With more than 100 different forms of the disease, arthritis is the number one cause of disability in the United States, affecting more than 50 million adults and 300,000 children. In the northeast region alone, approximately 18,000 children and 3 million adults suffer from the pain of arthritis.

Funds raised through this event will go towards programs, research, and advocacy initiatives to help people today while finding a cure for tomorrow.

Registration for the public opens at 8 a.m. and the Walk begins at 10 a.m. at Foley Square Park. Participants will have the option to walk one or three miles across the iconic Brooklyn Bridge. The family and pet-friendly event will include exercise, food, beverages by Verday Chlorophyll Water, entertainment, kids’ activities and information about arthritis.

To learn more and register for the NYC Walk to Cure Arthritis visit